This time it’s TikTok’s turn. The fast-growing social media platform, which just crossed 1 billion monthly users worldwide, has lined up its own NFT drop, leveraging content from some of its top creators, including Lil Nas X, Grimes, Bella Poarch, Rudy Willingham and Gary Vaynerchuk. The release of one-of-one and limited edition NFTs seems to be focused on generating buzz among the existing NFT community rather than exposing users inside the app to non-fungible tokens.
The company is side-stepping blockchain energy concerns by placing their NFTs on a dedicated site powered by Immutable X, a Layer-2 scaling solution for Ethereum which says that NFTs traded using it are “100% carbon neutral.” The drop starts October 6 with a collection from Lil Nas X and will continue on through the end of the month.
The NFT space has had quite the year, and while it can be difficult to separate the billions of dollars in crypto speculation from the potential infrastructure shifts, plenty of mainstream tech companies are dipping their toes into the space and signaling future interest.
The NFT space has had quite the year, and while it can be difficult to separate the billions of dollars in crypto speculation from the potential infrastructure shifts, plenty of mainstream tech companies are dipping their toes into the space and signaling future interest.
The company is side-stepping blockchain energy concerns by placing their NFTs on a dedicated site powered by Immutable X, a Layer-2 scaling solution for Ethereum which says that NFTs traded using it are “100% carbon neutral.” The drop starts October 6 with a collection from Lil Nas X and will continue on through the end of the month.
This time it’s TikTok’s turn. The fast-growing social media platform, which just crossed 1 billion monthly users worldwide, has lined up its own NFT drop, leveraging content from some of its top creators, including Lil Nas X, Grimes, Bella Poarch, Rudy Willingham and Gary Vaynerchuk. The release of one-of-one and limited edition NFTs seems to be focused on generating buzz among the existing NFT community rather than exposing users inside the app to non-fungible tokens.
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